Clickmap.

The tool for the graphical representation of clicks on the website.

ClickMap allows you to get information about the clicks on individual elements of your website. These data correspond to the question of which areas web page are most attractive for users of the site and which parts of the most attract the attention of Internet users.

Example ClickMap for a domain Google.com

Eyetracking.

Eyetracking study using the screen monitor with built-in cameras.

Eye tracking is the process of measuring either the point of gaze, or the motion of an eye relative to the head. The eye tracker is a device for measuring eye positions and eye movement. Eye trackers is a technique used for over 100 years in such fields as the visual system, in product design or psychology.

With the help of appropriate software and a set of cameras, it is possible to accurately determine where the user look, how long or intensely focused his gaze.

Transmitted footage is being processed digitally, allowing for subsequent analysis of the visual record of activity. In this method often used infrared cameras to help identify the location of the pupil and corneal reflection, which allows you to specify a vector looking/view. There are a number of methods for measuring eye movement.

Eyetracking - a program that tracks the pupil of the eye.

Eyetracking study is conducted on a group of users mins. 50 people.
Depending on the purpose study conducted may be; different age groups, people with different educational background or people with different range of monthly income, etc.

EyeTracking main objective is to optimize the website, dedicated users of a particular group.

Tracker types

• Eyetracking closely related to the eye, such as special contact lenses or mirrors with built-in magnetic field sensors.
• Using some not-contact, optical methods of measuring eye movement such as light. This is usually the infrared reflected from the eye and monitored by a video camera or another optical sensor specialist.
• Application of electric potential measured by electrodes placed around the eyes. The eyes are a constant source of electrical potential. It can be modeled: positive field at the cornea and its negative field at the retina.