Google AdWords & Pay-per-Click
Google accounted for 72.39 percent of all U.S. searches.Google's advertising service seller advertising links displayed as contextual ads on search results of Google search pages and on cooperating with Google AdSense, a model sold in the CPC that is, charges Pay-Per-Click. At present, are highlighted as the two main ways of creating AdWords sponsored link
Why Google AdWords?
Positioning (search engine) - will comprise measures aiming at improving the position of a web page in the index of search engines such as Google, Yahoo, MSN, Ask.
The position of dominance in the U.S. search market, according to studies Hitwise, announced that Google accounted for 72.39 percent of all U.S. searches conducted in the four weeks ending April 25, 2009.
Percentage of U.S.searches among leading search engine providers
AdWords campaign.
Google's advertising service seller advertising links displayed as contextual ads on search results of Google search pages and on cooperating with Google AdSense, a model sold in the CPC that is, charges Pay-Per-Click.
At present, are highlighted as the two main ways of creating AdWords sponsored link:
- By the choice of keywords, which will display your AdWords ad,
- By selecting www sites on which your ad will appear AdWords,
Item AdWords sponsored link in the sponsored links results determined on the basis of:
- A result of the quality of your ad (to order the result: 6 / 10 to 10/10),
- The maximum CPC rate, determined by the advertiser.
AdWords gives the possibility to adapt the campaign for the region, language or time zone.
Domain marketing - appropriate choice of the name of the website.
Due to the difficulty of gaining points in PageRank, and the need to avoid the content of a similar sense, Contractor, recommends positioning one of the best domain extension globally ".com" for all language versions.
There is no impediment, targeting of several domains to the same page, using appropriate redirect, informing Google, it is possible connect more than one domain to a single page without negative consequences, but positioning may be only one domain.
Proposals for additional domains (example only free domain):
- website-marketing (.com, .net, .org) or (.us, .me, .biz)
- internet-marketing (.com, .net, .org) or (.us, .me, .biz)
- online-marketing (.com, .net, .org) or (.us, .me, .biz)
The scope of activities internet marketing.
The scope of positioning includes:
- optimize the content / the contents of web pages,
- monitor traffic on websites,
- global emission of your AdWords campaign,
- issuing regional AdWords campaigns (eg advertising shown only in Paris or the selected area),
- optimizing the rate, location and content of your AdWords campaign,
- creating back-links (Private pages, page directories, forums, blogs, etc.),
- optimize content links,
- generate monthly reports kamanii AdWords,
- generate monthly reports on the traffic for keywords.
Area of activity internet marketing.
The relevant keywords / phrases will be positioning in the country: United States » State of California.
AdWords Campaigns similarly as positioning the key-words / phrases, may be displayed in different countries with a focus on specific locations in order to reduce the cost of the campaign.
Example:
The campaign is showing on the keywords: "Hotel San Diego" or "Hotel" (appears only to users of San Diego).
This is cheaper solution than the campaign on the keyword: "Hotel" broadcast to the entire country (all United States locations, including San Diego).
Proposed keywords.
- All Countries » language EN
- hotel san diego
- cheap hotel san diego
- hotels in san diego
- hotel rooms san diego
- hotel san diego ca
- san diego hotel reservations
- cheap hotels san diego
- hotel deals san diego
- hotel rates san diego
- hotel in san diego
- luxury hotels san diego
- hotel circle san diego
- hotel san diego california
- marina hotel san diego
- Total monthly searches
- 1,220,000
- 246,000
- 90,500
- 135,000
- 74,000
- 135,000
- 90,500
- 110,000
- 110,000
- 49,500
- 74,000
- 33,100
- 33,100
- 27,100
- All Countries » language EN
- riviera
- cannes
- french riviera
- hotel in cannes
- hotel cannes
- hotel martinez
- villa france
- cote d azur
- cote d'azur
- hotels cannes
- holiday france
- saint tropez
- hotel france
- Total monthly searches
- 3,350,000
- 2,740,000
- 135,000
- 6,600
- 165,000
- 40,500
- 49,500
- 550,000
- 550,000
- 110,000
- 246,000
- 450,000
- 673,000
Report keywords proposed by the Employer on the basis of data provided by Google Inc..
Internet marketing in other countries.
Sample of report the keywords, created by the Contractor based on the data made available by Google Inc.. presents the countries in which the phrase "hotel", "riviera", "cannes", "hotel san diego" enjoys the greatest interest.
Monitoring traffic.
Monitor traffic on the web is an important part of SEO (positioning), allows you to specify how many users visited the page? How long does it visits? What the most likely to read? Where the users are connecting? What keywords they use to find a website in search engine?
Based on this information Contractor determines, what changes should be made, to provide users, appropriate information what they are looking for.
An example of a general monthly report for a domain:
An example of a general monthly report to a location California for a domain:
Create a campaign addwords.
Paid AdWords campaigns allow you to increase the effectiveness of SEO (positioning) because of:
- Visibility to the intended keyword before the web page will be display on the SERP,
- AdWords provides a variety of important information about the popularity of keywords, for this reason, we use Adwords in research before proper marketing,
- AdWords allows you to acquire clients on the keywords which can't be promote, because of the differences between web content and keyword,
- AdWords allows you to acquire clients locally (for example, your ad may appear only in Paris, in French).
Optimizing the content of the campaign, locations and rates.
Optimizing your AdWords campaigns is a key element in acquiring new customers ineffective contents are replaced by effective, locations of which there are no queries will be changed. however too high a rate significantly above the average suggested by Google, may be the reason for the low quality of the campaign.
Generate monthly reports for the campaign groups.
Purchaser shall receive a monthly report on the effectiveness of AdWords campaigns.
The report also contains an invoice generated by Google as a campaign issue in the AdWords network.