Hotel Internet Marketing - French Riviera Cannes & California San Diego
Search engine marketing - will comprise measures aiming at improving the position of a web page in the index of search engines such as Google, Yahoo, MSN, Ask. The position of dominance in the U.S. search market, according to studies Hitwise, announced that Google accounted for 72.39 percent of all U.S. searches.Internet marketing.
Positioning (search engine) - will comprise measures aiming at improving the position of a web page in the index of search engines such as Google, Yahoo, MSN, Ask.
The position of dominance in the U.S. search market, according to studies Hitwise, announced that Google accounted for 72.39 percent of all U.S. searches conducted in the four weeks ending April 25, 2009.
Percentage of U.S.searches among leading search engine providers
- www.google.com - 72.74%
- search.yahoo.com - 16.27%
- search.msn.com - 5.68%
- www.ask.com - 3.95%
The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.
Percentage of U.S. clicks by number of keywords
- One word - 20.37%
- Two words - 22.95%
- Three words - 21.84%
- Four words - 15.04%
- Five words - 8.78%
- Six words - 4.76%
- Seven words - 2.58%
- Eight or more words - 3.68%
SERP (Search Engine Results Page) - web page displays a list of addresses found by a search engine; includes pages automatically indexed by the search engine, addresses manually entered in the index, and the addresses from the database address paid by advertisers (sponsored links).
SERP is usually used in relation to the first page of results, when you type keywords. Displaying the site on the SERP is tantamount to seizure of items 1 - 10.
PR - PageRank - mathematical algorithm is a trademark of Google Inc.., calculated on the basis of which the validity of hits for each query pages as well as the effect of the numerical algorithm.
The basic PageRank scores are between 0 and 10. The high PageRank the greater the chances of the high positions in search engine. Among the well-known general and fundamental factors affecting the value of PageRank are:
- age domain,
- domain name,
- proper construction of a website (SEO architecture),
- number of links to pages (important for the web site it the appropriate links with a high PageRank),
- quality content (duplicate content has a negative effect),
- up-to-date information,
- page size in bytes (large files require more time to load),
- page load time (the time, affects the availability),
- speed data transmission (low-performance server, even with a well-built website, Google may considered that a web site is not important enough).
Factors that may weaken the PageRank:
- quantity of links (too many links created in a short time),
- lack of access to the page
- links from sites like: porns, xxx, adult,
- inappropriate descriptions the web page
- links from pages that have been banned by the search engine robot,
- errors on the page (HTML & CSS is not correctly)
- page with a high content of data (page, which contains more than 300 KB of data)
- errors in links.
Example:
PageRank value domain: gpacomputer.com (PR4), Example.com (PR0), skowera.com (PR3)
A properly constructed website (Example.com), appropriate action and PageRank value can increase by 1 during the first year of positioning.
Values greater than PR5 usually require several years of systematic positioning, but allow you to acquire top positions in search engines.
Organic CPC - relate to the determination of traffic from search engines for the keywords.
Organic - means traffic from the web page with the results (free).
Domain marketing - appropriate choice of the name of the website.
Due to the difficulty of gaining points in PageRank, and the need to avoid the content of a similar sense, Contractor, recommends positioning one of the best domain extension globally ".com" for all language versions.
There is no impediment, targeting of several domains to the same page, using appropriate redirect, informing Google, it is possible connect more than one domain to a single page without negative consequences, but positioning may be only one domain.
Proposals for additional domains (example only free domain):
- website-marketing (.com, .net, .org) or (.us, .me, .biz)
- internet-marketing (.com, .net, .org) or (.us, .me, .biz)
- online-marketing (.com, .net, .org) or (.us, .me, .biz)
The scope of activities internet marketing.
The scope of positioning includes:
- optimize the content / the contents of web pages,
- monitor traffic on websites,
- global emission of your AdWords campaign,
- issuing regional AdWords campaigns (eg advertising shown only in Paris or the selected area),
- optimizing the rate, location and content of your AdWords campaign,
- creating back-links (Private pages, page directories, forums, blogs, etc.),
- optimize content links,
- generate monthly reports kamanii AdWords,
- generate monthly reports on the traffic for keywords.
Area of activity internet marketing.
The relevant keywords / phrases will be positioning in the country: United States » State of California.
AdWords Campaigns similarly as positioning the key-words / phrases, may be displayed in different countries with a focus on specific locations in order to reduce the cost of the campaign.
Example:
The campaign is showing on the keywords: "Hotel San Diego" or "Hotel" (appears only to users of San Diego).
This is cheaper solution than the campaign on the keyword: "Hotel" broadcast to the entire country (all United States locations, including San Diego).
Keywords / phrases search engine (SEO, SEM).
Advertiser Competition - This column displays the number of advertisers bidding on each keyword relative to all keywords on Google.
Number of local search traffic - This column contains the approximate number of search queries matching result for each keyword. These statistics apply to searches conducted on Google and search network in the last month for which data are available.
Total monthly searches - This column contains the estimated monthly number of search queries matching result for each keyword. These statistics apply to searches conducted on Google and search network in the past 12 months.
Trends intensity of search (August 2008 - July 2009) - This column shows fluctuations in the number of keyword searches in the past 12 months. Each bar represents a different month. The biggest traffic month is given in the next column. These statistics vary from country to country and language on the campaign's targeted as well as the Match Type selected from the drop-down menu.
Report keywords proposed by the Employer on the basis of data provided by Google Inc..
Internet marketing in other countries.
Sample of report the keywords, created by the Contractor based on the data made available by Google Inc.. presents the countries in which the phrase "hotel", "riviera", "cannes", "hotel san diego" enjoys the greatest interest.
Traffic monitoring.
Monitor traffic on the web is an important part of SEO (positioning), allows you to specify how many users visited the page? How long does it visits? What the most likely to read? Where the users are connecting? What keywords they use to find a website in search engine?
Based on this information Contractor determines, what changes should be made, to provide users, appropriate information what they are looking for.
An example of a general monthly report for a domain:
An example of a general monthly report to a location California for a domain:
Search engine optimization.
HTML - the language used to present information on the Internet, understood by all browsers, and certain groups of people. Allows to describe the structure of the information contained in the document, giving importance to individual passages of text (forming links, headings, paragraphs, lists, etc.) and embedded in the text of additional facilities such as static graphics, interactive forms, dynamic animations. The syntax of HTML used markers.
< >
HTML allows, to some extent, define the way the visual presentation of a document in a web browser, as well as sequences of instructions embedded scripting languages, influencing the behavior of web browsers or other HTML parsers. It is recommended to dispense with the use of tags describing the look of the page for Cascading Style Sheets (CSS).
Content - This is the text, graphics, animations, photos. visible on the website, and all other data attached to the side in the form of links.
Optimization is an important part of SEO (positioning) made by the Contractor. Activity is continuously analyzing and modifying the selected items into account the specified variable. Code optimization, content, content by positioning (SEO) shall be made for keywords / phrases. Using HTML tags in the form of inappropriate or abusive, creates a complicated code perceived negatively by search engines. It is particularly important to optimize the text because the text contains the appear keywords. Too complex and illogical content causes low quality scores, awarded by the search engine robot. Wrongly described links, content and images, may have a negative effect on positioning - SEO.
Generate monthly reports for each of your keywords / phrases.
Purchaser shall receive a monthly report for SEO-positioning keywords / phrases.
The report, depending on ordered options, may contain from one to several pages.
The Report can be extended with additional components such as:
Examples of web pages in search engines.
Examples positioned pages illustrate just some of the key phrases on the SERP.
For all the examples can be shown multiple keywords / phrases of similar quality. the number of competing services over 1 000 000.
*Note: the number of results is not always determine the difficulty level of internet marketing.
